Today the Brave

Brands want growth.
Growth requires creativity.
Creativity requires bravery.
We believe in brave.

Brave punches above its weight.
Brave catches you off guard.
Brave tells better stories.

But brave is not a leap of faith.
Brave is measured.
Brave is meaningful.

We are Today the Brave, an advertising agency that believes in the power of brave to build brands and drive growth.
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Today is a good day to be brave.

Our people

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Our people

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Our people

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Our people

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Our people

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Our people

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Our people

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Our people

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Alistair Pratten

Operations Director

Alyce Gillis

Head of Strategy

Anika Berkelouw

Account Executive

Cosmo Haskard

Group Business Director

Cyndall McInerney

Copywriter

Ethan Hsu

Head of Design

Jacqui Capel

Head of Media

Jade Manning

Creative Partner

Jaimes Leggett

Managing Partner

Jimmi Fenton

Editor & Content Director

Jen Feria

Office Manager

Kate Gregson

Creative Operations Manager

Kate Idle

Art Director

Lucas Trotman

Social Content Manager

Oli Critchley

PR Director

Starzi Tsiamis

Media Manager

Vince Osmond

Creative Partner

What they say about us

Mat Baxter Co-Founds "Punk Healthcare" Startup, Today The Brave Leads Launch

Mat Baxter has co-founded and invested in a "punk healthcare startup", which has launched with an "intentionally provocative campaign" by Today the Brave, designed to grab attention and disrupt the category.

Read more via LBB Online

Today The Brave turns street contraband into handcrafted chocolates

Born from the historical roots of the current office – 8 Cunningham Street, Haymarket – Creative agency, Today the Brave has unveiled a new project that blends heritage, mischief, and modern craft: a range of artisanal chocolates inspired by the agency’s home in a former Haymarket chocolate factory.

Read more via B&T

Indie-pendence Day: Introducing B&T’s Best Of The Best Indie Creative Agency Leaders

Jaimes Leggett has long been a force in advertising, but with the launch of Today the Brave, he’s created something far more than another agency; he’s built a bold, full-service creative shop with purpose stitched into its name.

Read more via B&T

EventsAI and emotional intelligence take centre stage at Mumbrella Travel Marketing Summit

The 2025 Travel Marketing Summit is diving headfirst into the new forces shaping the future of the industry: emotional context and intelligent automation.

The TravelSummit will also will feature a session exploring how True North Adventure Cruises and Today the Brave redefined their approach to marketing in the luxury travel category. In Uncharted territory: throwing out the luxury rulebook, the team will share how they moved away from traditional tourism tropes to develop a campaign focused on emotional connection and audience relevance.

Read more via Mumbrella

Today the Brave wins B&T Emerging Agency of the Year

It’s safe to say that Today The Brave hasn’t simply emerged— it has burst onto the scene. Eight months in, the agency has won 12 new clients, including the likes of News Corp, Hoyts, Mecca and Zambrero.The agency has hired 16 new people...

Read more via B&T

Jacqui Capel takes home the win for Independent Media Agency of the Year at Mediaweek‘s 2024 Next of the Best Awards.

Jacqui Capel, Head of Media at Today The Brave, has told Mediaweek that watching clients grow, evolve and improve their results in partnership with the independent full-service creative agency is one of her proudest achievements.

Read more via MediaWeek

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