Today the Brave

Brands want growth.
Growth requires creativity.
Creativity requires bravery.
We believe in brave.

Brave punches above its weight.
Brave catches you off guard.
Brave tells better stories.

But brave is not a leap of faith.
Brave is measured.
Brave is meaningful.

We are Today the Brave, an advertising agency that believes in the power of brave to build brands and drive growth.
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Today is a good day to be brave.

Our people

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Our people

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Our people

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Our people

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Our people

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Our people

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Our people

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Our people

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Alistair Pratten

Operations Director

Celia Wallace

Partner

EJ Edwards

Head of PR & Comms

Ethan Hsu

Head of Design

Hannah Lawson

Creative– Copywriter

Jacqui Capel

Head of Media

Jade Manning

Creative Partner

Jaimes Leggett

Managing Partner

Kate Idle

Creative– Art Director

Vince Osmond

Creative Partner

What they say about us

Carnival encourages Aussies to opt for ‘100% HOLIDAY’ in new campaign via Today the Brave

Capitalising on Carnival’s existing brand awareness, the 100% Holiday campaign was designed specifically to drive consideration and conversion further down the funnel.

Read more via Campaign Brief

HOYTS Helps Australians “See the Big Picture” with Today the Brave

Full service creative agency Today the Brave has released new creative work for Australia’s leading national cinema brand, HOYTS.

Read more via LBB Online

Today the Brave wins B&T Emerging Agency of the Year

It’s safe to say that Today The Brave hasn’t simply emerged— it has burst onto the scene. Eight months in, the agency has won 12 new clients, including the likes of News Corp, Hoyts, Mecca and Zambrero.The agency has hired 16 new people...

Read more via B&T

Today the Brave appoints Cosmo Haskard as Group Business Director and Kate Gregson as Operations Manager

Today the Brave continues on its growth trajectory with the addition of senior production and account hires including Cosmo Haskard appointed as group business director, alongside Kate Gregson as operations manager...

Read more via Campaign Brief

Jacqui Capel forecasts retail and media trends for 2024

“May you live in interesting times”. A sentiment that is equally a blessing and a curse, and one I think all media professionals can relate to, gazing into the turbulence ahead in 2024.

Read more via MediaWeek

Campaign Brief Q&A with Today the Brave

A little over a year after Today the Brave swung open the doors of its Haymarket office, founding partner Jaimes Leggett and creative partners Jade Manning and Vince Osmond sit down with Campaign Brief.

Read more via Campaign Brief

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